In 2016, salon owner, Lauren Fennell-Cutter, had the amazing opportunity to branch out on her own and start a new business with a fresh brand and joyful mission. De Novo means “new beginnings” and not only was this a new beginning for Lauren and her team, it represented the start of Lauren’s dream. Our mission at De Novo Salon is to welcome each client with open arms, offer services for every type of person, promote education and growth for employees and most importantly, give everyone that feeling of a new beginning every time they leave our salon. We want every guest to have a De Novo Day.