Lauren
| SALON OWNER & EXECUTIVE STYLIST
Lauren has been in the industry for over 20 years. Her father was a hairdresser and at a young age, she decided she was going to follow in the same career path. She loves the relationships she builds with her clients and all guests of De Novo. The highlight of her career is helping her team reach their goals both personally and professionally. She is an ambassador for Back 2 You, which specializes in providing alternative hair for medical hair loss situations. As the owner of De Novo Salon, Lauren strives to offer a wide variety of services to cater to everyone who walks through the door.
Certifications: Hairdreams Laserbeamer Nano, Hairdreams Volume Plus, Keratin Complex Keratin Treatment, Back 2 You, Easipro Hand Tied Hair Extensions
Melody
| SALON MANAGER & EXECUTIVE STYLIST
Melody is originally from New York and has been in the industry for over 20 years. She enjoys not only the creative side of hairstyling, but also the relationships she builds with her clients. She has a daughter, Raquel, with whom she loves spending time with. When she is not with her daughter, she is traveling, planting, or crafting. Melody specializes in blonding, short haircuts (bobs, pixies, etc.), reds and extensions.
Certifications: Hairdreams Laserbeamer Nano Extensions, Hairdreams Volume Plus, Keratin Complex Keratin Treatment, Back 2 You, Easipro Hand Tied Hair Extensions
JESSIE
| SALON MANAGER & EXECUTIVE STYLIST
Jessie is originally from Los Angeles, CA and has been doing hair for over 15 years. She got started doing hair as a hobby to do while in college, but after graduating, she quickly realized that she had a passion for the industry and making people feel amazing. Jessie loves spending time with her three children and doing DIY projects with her husband. She specializes in extensions, dimensional color, and blonding.
Certifications: Invisible Bead Hand Tied Method, Easi Pro Hand Tied Method, Easi Pro Tape Row Method, Hairdreams Laserbeamer Nano, Hairdreams Volume Plus, all Keratin Complex Keratin Treatments, and Back 2 You.
Stephanie
| EXECUTIVE STYLIST & EUFORA EDUCATOR
Stephanie has been doing hair for 15 years and has been a Eufora Educator since 2017. She was inspired to get into the industry at an early age from her mother’s iconic haircuts. This sparked Stephanie’s passion for shaping hair. Stephanie loves to uplift her guests with the confidence to walk a little taller than when they walked in. Customizing each guest experience from start to finish. Some of Stephanie’s hobbies outside of work are spending time with family, playing with her dogs, going to the beach with friends, giving back to the community, and working out in new challenging ways! Stephanie has a dedication for advance education and is always elevating her skill set with new trends and techniques. She specializes in Hair Design/Cutting, Textured hair, Special occasion hair, and lived in color.
Certifications: Hair dreams Laser Beamer Nano, Hand Rolls, Tape Ins, Keratin Complex Keratin Treatment, Back 2 You, Eufora Master Styling and Finishing, Easi Pro Hand Tied Extensions
Karen
| EXECUTIVE STYLIST
Karen is from Pensacola, FL and has been in the industry for 18 years. She started out doing hair after college and was Lauren’s first assistant! When she isn’t busy with her two daughters and husband, she is traveling and loves doing Mardi Gras events with her Hip Huggers Krewe. Karen specializes in long hair, blow dry styles, highlights and keratin relaxers.
Certifications: Hairdreams Laserbeamer Nano, Hairdreams Volume Plus, Keratin Complex Keratin Treatment, Bumble and Bumble Master Training, Easipro Hand Tied Hair Extensions
Haleigh
| EXECUTIVE STYLIST
Haleigh’s love for all things beauty started early—from pageant glam to ushering in wedding day magic! Now, she’s living her dream behind the chair, where every day brings something new (and never feels like “work” work). When she’s not making blondes blonder or lashes longer, you’ll find her soaking up the sun at the beach, floating down the river, or snuggled up with her two fur babies. Haleigh has been behind the chair for 10 years and specializes in blonding, balayage, hair extensions, and lash extensions—aka making you feel your absolute best.
Certifications: Hairdreams Laserbeamer Nano, Hairdreams Volume Plus, Keratin Complex Keratin Treatment, Back 2 You , Borboleta Classic and Volume Lash Extensions, Lash Box LA Mega Volume Lash Extensions, Easipro Hand Tied Hair Extensions
Jason
| EXECUTIVE STYLIST
Jason is a Louisiana native and has been a licensed stylist and barber since 2016. With a passion for precision and creativity, Jason specializes in textured and curly hair, and loves the art of cutting and shaping hair to suit each client’s unique style.
When he’s not behind the chair, Jason enjoys spending time with his two dogs, Versace and Conrad, experimenting in the kitchen as a talented home cook and making memories with family and friends.
Certifications: Bellami Extension Certified
Alyssa
| DESIGNER STYLIST
Alyssa has been behind the chair for 16 years and is originally from San Jose, CA. Growing up, she would always style her friends' hair and realized she wanted to make it into her career. She loves making people feel refreshed, happy and beautiful. She has two sons, Elijah and Wyatt, that keep her on her toes. She enjoys kayaking, adventures, and most of all, being a mom. Alyssa specializes in extensions, lived in color, balayage, cuts, and special occasion hair.
Certifications: Hairdreams Laserbeamer Nano, Keratin Complex Keratin Treatment, Lash Box LA Classic Lash Extensions, Easipro Hand Tied Hair Extensions, Supercillium henna brows
Samantha
| DESIGNER STYLIST
Samantha was always into hair and makeup, even as a child, but when she got to high school, she started doing proms and events and fell in love. She has been doing hair professionally for 5 years and her favorite thing about doing hair is when she helps a client reach their hair goal and she sees the happiness on their face. When she is not at work she is binge watching movies and shows, reading books of all genres, traveling, and hanging out with her kitties and husband. Sam specializes in blonding services and blended, natural looks.
Certifications: Hairdreams Laserbeamer Nano, Keratin Complex Keratin Treatment, Borboleta Classic and Volume Lash Extensions, Easipro Hand Tied Hair Extensions
Tarah
| DESIGNER STYLIST
Tarah has been playing with her dolls' hair and coloring her hair pink since she was young. The creative output that doing hair provides her was the reason she wanted to make this a career. She has been doing hair for 6 years and loves everything about it. Tarah loves music festivals, the beach and gardening with her cats. She loves doing blondes, fun colors, extensions, and blow outs.
Certifications: Hairdreams Laserbeamer Nano, Keratin Complex Keratin Treatment, Easipro Hand Tied Hair Extensions
Kasey
| DESIGNER STYLIST
Kasey used to go to the salon with her Nana as a kid and has always enjoyed artistic and creative activities so she went to cosmetology school! Kasey has been licensed for almost 6 years and loves making people feel confident in how they look. She enjoys hanging with her dogs, Buddy and Penny, boating, going to the beach and traveling. A fun fact about Kasey is that she was a karate instructor and held a black belt! Kasey specializes in blonding, color, and long haircuts.
Certifications: Hairdreams Laserbeamer Nano, Keratin Complex Keratin Treatment, Easipro Hand Tied Hair Extensions
Hailey
| ASSOCIATE STYLIST
Hailey is a Pensacola-based stylist originally from Oak Lawn IL. Hailey specializes in blonding and dimensional color. After taking time off to raise her daughter, she returned to the industry more motivated than ever. She’s passionate about creating beautiful results while always prioritizing the health and integrity of your hair. When she’s not behind the chair, she’s either diving into new education or spending time with her husband and daughter.
Certifications: Hairdreams Laserbeamer Nano, Beyond the Basics Eufora Color, Blonding Mastery, Keratin Complex Keratin Treatment, Easipro Hand Tied Hair Extensions
Marlene
| ASSOCIATE STYLIST
Marlene is originally from Stamford, CT and moved to Pensacola in 2015. Has been a licensed cosmetologist for 6 years. She loves being able to make someone look amazing and feel better about themselves. Enjoys doing special occasions hair. When she isn’t in the salon she loves to spend time with her son and rescue pups! Some fun facts about Marlene are that she has an identical twin sister and she is bilingual!
Certifications: Keratin Complex Keratin Treatment, Easipro Hand Tied Hair Extensions, Back 2 You
bradley
| APPRENTICE STYLIST
Bradley was born and raised right here in Pensacola Florida! As a recent graduate of cosmetology school Bradley is excited to began his hair styling career here at Denovo salon! When he is not in the salon he is at the beach or having a night out with his friends!
maddie
| ASSISTANT
Maddie was born and raised right here in Pensacola. She has had a passion for beauty for as long as she can remember. From playing dress-up and borrowing her sister’s makeup and flat iron as a kid, Maddie always loved experimenting with hair and style. It wasn’t until a year after high school that she realized the beauty industry was exactly where she wanted to be. When she’s not in the salon, Maddie enjoys relaxing with a good movie or spending time with friends. She’s also a proud cat mom to 17 year old, Coco.
Elizabeth
| DIRECTOR OF FIRST IMPRESSIONS
Elizabeth is originally from Fort Lauderdale, Florida and a recent transplant to Pensacola. She’s been an aspiring stylist since the age of 5 and has been working in salons for over 12 years. She's passionate about cruelty-free and eco-friendly beauty. She specializes in global blonding, fantasy color, and wants to add barbering to her repertoire. When she’s not at work she’s spending time with her rescue animals or baking.
THERYN
| DIRECTOR OF FIRST IMPRESSIONS
Theryn hails from Pensacola, Fl, and is currently studying in cosmetology school with aspirations of becoming a licensed stylist. Passionate about beauty and self-care, Theryn is dedicated to making others feel special inside and outside. When not immersed in her studies, she enjoys unwinding at home surrounded by her beloved farm animals and 3 energetic dogs.
sylvia
| DIRECTOR OF FIRST IMPRESSIONS
Sylvia has spent most of her life in Pensacola, and has always had a passion for nature and all things beauty-related. When she's not at the salon or keeping up with her 7-year-old son, you can find her reading a book, enjoying a comfort show with her cat, catching a beach sunset, or some combination of the above!
BROOKE
| DIRECTOR OF FIRST IMPRESSIONS
Brooke grew up here in Pensacola, FL, where she is currently in school for cosmetology. In her free time, Brooke loves painting and spending time with loved ones. Brooke has always been passionate about both art and cosmetology, which only amplifies her desire to become a stylist. Brooke hopes to achieve that dream right here in De Novo Salon!
ROXY
| DIRECTOR OF FIRST IMPRESSIONS
Roxy is a passionate traveler, nature enthusiast, and culinary explorer. With an unyielding love for discovering new places and cultures, Roxy has turned her experiences into an inspiration for both her personal and professional life. When she's not traveling, you can find her experimenting in the kitchen, exploring the outdoors, or enjoying the peaceful rhythm of the beach.